数据采集在小件电商家具市场分析中的应用  

Application of Data Acquisition in Market Analysis of Small E-commerce Furniture

作　　者：黎洋 周橙旻 李明坤 李晓刚 LI Yang;ZHOU Chengmin;LI Mingkun;LI Xiaogang(College of Furnishings and Industrial Design,Nanjing Forestry University,Nanjing 210037,China;Shanghai Shinworks Industries Co.,Ltd.,Shanghai 200083,China)

机构地区：[1]南京林业大学家居与工业设计学院,南京210037 [2]上海聚信实业有限公司,上海200083

出　　处：《家具》2021年第3期113-118,共6页Furniture

基　　金：国家艺术基金项目(2019-A-05-391-1098)。

摘　　要：为适应大数据时代下的家具行业市场分析、设计管理和产品快速迭代升级的需求,借助数据采集软件进行小件家具产品市场调研。通过运用后羿采集器、Tableau数字化分析软件、生意参谋市场分析软件及Excel这4款软件,对全平台电商在售小件家具市场进行分析,主要针对其风格、空间类型、消费者人群定位及店铺中的家具产品销售情况进行分析。通过本次数据采集,分析在售小件家具的市场趋势以及产品开发方向,以期对于家具及其相关企业产品设计与研发具有指导意义。In order to adapt to the era of big data for furniture industry,several pieces of data acquisition software were used to carry out market research on small furniture products. Four pieces of softwarehouyi collector,Tableau digital analysis,business market analysis and Excel are used to analyzed the on sale small furniture in aspects of style,space type,consumer positioning,and sales performance on all e-commerce platforms. The data collection and analysis of market trend and product development direction of on sale small furniture are significant in the product design and development of individuals and furniture enterprises.

关 键 词：小件家具 后羿采集器 TABLEAU 生意参谋 数据采集软件 

分 类 号：TS664[轻工技术与工程]