电子商务直播人才培养策略初探  

A Primary Exploration of Training Strategy of E-commerce Live Broadcasting Talents

作　　者：王莉[1] 薛清华 WANG Li;XUE Qinghua(Heilongjiang Vocational College of Tourism,Harbin 150086,China)

机构地区：[1]黑龙江旅游职业技术学院,哈尔滨150086

出　　处：《职业技术》2021年第6期25-29,共5页Vocational Technology

基　　金：2020年度黑龙江省高等职业教育教学改革研究一般研究项目:基于“互联网+”服务龙江绿色经济发展的高职直播电商课程开发与建设(SJGZY2020193)。

摘　　要：文章首先阐述了电商直播的发展对人才的强烈需求,以及传统电子商务人才培养面临的问题,然后探究了电子商务直播人才培养的方向,最后提出了电子商务直播人才培养的策略,包括做好市场定位,明确学生培养方向;做好专业课程改革与建设;积极推进实践教学等。This paper first expounds the strong demand for talents by the development of e-commerce live broadcasting and the problems faced by the cultivation of traditional e-commerce talents, then explores the direction of talent cultivation of e-commerce live broadcasting, and finally puts forward the strategies for talent cultivation of e-commerce live broadcasting, including making a good market positioning and clarifying the direction of student cultivation;reform and construction of specialized courses should be carried out well;actively promote practical teaching, etc.

关 键 词：电商直播 人才 改革 

分 类 号：G42[文化科学—课程与教学论]