基于情感化设计的敦煌文创设计策略研究--以“新敦煌”为例  

Research on Dunhuang Cultural Creative Design Strategy based on Emotional Design:Taking"New Dunhuang"as an Example

作　　者：汪丽兰 林曦[1] 朱吉虹[1] Wang Lilan;Lin Xi;Zhu Jihong

机构地区：[1]浙江工业大学设计与建筑学院

出　　处：《建筑与文化》2021年第6期63-65,共3页Architecture & Culture

摘　　要：敦煌文化具有极高的艺术价值,是传统文化的精神彰显,蕴含了美学、艺术、包容、创新等多维度的文化价值。对于文创产品而言,文化的非物质性较难在载体中进行传达与表现,而情感化设计的方式则为文创产品的情感传达提供了新思路。文章以"新敦煌"系列文创产品为例,结合情感化设计的三层次理论,阐述文化创意产品的情感化设计策略,使设计既体现出文化表层的内容又富含文化深层的态度。With a high artistic value,Dunhuang culture is the spiritual manifestation of traditional culture,which contains aesthetics,art,tolerance,innovation and other multi-dimensional cultural values.For cultural and creative products,the immateriality of culture is difficult to be conveyed and expressed in the carrier.But the way of emotional design provides a new idea for the emotional transmission of cultural and creative products.Taking"New Dunhuang"series of cultural and creative products as an example,combined with the three-level theory of emotional design,this paper expounds the emotional design strategy of cultural and creative products,so as to make the design not only reflect the content of the surface culture but also rich in the attitude of the deep culture.

关 键 词：情感化设计 敦煌文化 文创产品 设计策略 

分 类 号：TB472[一般工业技术—工业设计]