北京2022年冬奥会志愿者招募研究  

Research on Volunteer Recruitment for Beijing 2022 Winter Olympics

作　　者：王翔宇[1] 高扬[1,2] WANG Xiangyu;GAO Yang(School of Economics and Management,Chengdu Sport University,Chengdu 610041;Teaching Quality Assessment Center,Chengdu Sport University,Chengdu 610041)

机构地区：[1]成都体育学院经济管理学院,四川成都610041 [2]成都体育学院教学质量评估中心,四川成都610041

出　　处：《成都体育学院学报》2021年第3期36-43,共8页Journal of Chengdu Sport University

摘　　要：志愿者作为保障北京2022年冬奥会成功举办的重要支撑力量,合理利用好志愿者资源可以有效降低冬奥会的运营成本,提高冬奥会办赛服务质量。采用SEM结构方程模型,对北京2022年冬奥会志愿者参与动机、组织认同与激励、心理联系、志愿服务意向、志愿服务绩效之间相互关系进行了测量,研究发现:(1)冬奥会志愿者参与动机呈现出多维性;(2)心理联系是冬奥会志愿者参与动机、组织认同与激励、志愿服务意向之间的重要正向媒介;(3)缺乏激励层次性可能是导致经济与管理层面对志愿服务绩效激励失效的关键诱因。认为坚守初心使命,培育理性强烈志愿参与动机;重视外在激励和激励层次性,重构冬奥会志愿者服务激励机制;弘扬人文精神,构建北京2022年冬奥会志愿服务文化是帮助北京2022年冬奥会组委会招募合格志愿者,提高志愿者服务水平,降低运营成本的有效路径。Volunteers are an important support for the success of the Beijing 2022 Winter Olympics.Rational use of volunteer resources can effectively reduce the operation cost and improve the service quality of the Winter Olympics.SEM structural equation model was used to measure the relationship among the participation motivation,organizational identity and motivation,psychological connect-edness,volunteer service intention and volunteer service performance of Beijing 2022 Winter Olympics volunteers.The findings show that:(1)Volunteers'motivation of participating in the Winter Olympics is diversified;(2)Psychological connection is an important positive mediator among participation motivation,organizational identity,motivation and volunteer service intention in Winter Olympics volunteers;(3)Lack of incentive stratification might be the key factor leading to the failure of economic and management performance incentives for volunteer service.The effective ways to ensure that the Beijing 2022 Winter Olympic Games Organizing Committee recruit qualified volunteers,improve the service level of volunteers and reduce the operational cost include:adhering to the original mission,cultivating rational and strong motivation of volunteer participation;stressing external incentive and incentive levels,and reconstructing the incentive mechanism of Winter Olympic volunteer service;and promoting the humanistic spirit and building the volunteer service culture of the Beijing 2022 Winter Olympics.

关 键 词：北京冬奥会 志愿者 服务意向 服务绩效 

分 类 号：G811.212[文化科学—体育学]