湘西苗族传统织绣工艺在文创产品设计中的应用研究  

Research on the Application of Miao Traditional Weaving and Embroidery Technology in Cultural and Creative Products Design in Western Hunan

作　　者：刘江 尹婧 LIU Jiang;YIN Jing(School of Fine Arts and Design,Changsha Normal University,Changsha 410100,China)

机构地区：[1]长沙师范学院美术与设计学院,湖南长沙410100

出　　处：《特立研究》2021年第2期73-76,95,共5页Teli Research

基　　金：2019年湖南省社会科学成果评审委员会一般资助项目"乡村振兴战略下大湘西传统手工艺复兴机制实证研究"(编号:XSP19YBZ014)。

摘　　要：湘西苗族的传统织绣工艺包含了蜡染和刺绣技艺,是宝贵的非物质文化遗产。但在市场经济的冲击下,苗族传统织绣工艺不仅传承人数量不足,而且工艺产品缺乏创新、无法满足现代消费需求,传承发展状况不容乐观。为此,相关从业者应深度挖掘地域文化元素,以市场需求为导向、以功能性设计为主导,将苗族传统织绣工艺融入现代设计中,打造出兼具审美性和实用性的新文创产品。As a valuable intangible cultural heritage,the traditional weaving and embroidery technology of the Miao nationality in western Hunan includes batik and embroidery skills.However,under the impact of the market economy,it is not only insufficient in number,but also lack of innovation that can not meet the needs of modem consumption,resulting its inheritance and development overwhelmingly negative.Therefore,adhering to the market-oriented and functional-design-led principles,the relevant practitioners should deeply explore the regional cultural elements,integrating the Miao traditional weaving and embroidery technology into the modem design,and creating new cultural and creative products with both aesthetics and practicality.

关 键 词：湘西苗族 织绣工艺 非物质文化遗产 文创产品 民族文化 

分 类 号：J5[艺术—艺术设计]