应急响应机制下《新媒体营销》课程远程实践方案初探  

A Preliminary Study on the Remote Practice Plan of"New Media Marketing"Course under the Emergency Respons e

作　　者：湛玉婕[1] 刘海兵 张晓燕[1] ZHAN Yujie;LIU Haibing;ZHANG Xiaoyan(Xuzhou College of Industrial Technology,Xuzhou,Jiangsu Province,221000 China)

机构地区：[1]徐州工业职业技术学院,江苏徐州221000

出　　处：《科技创新导报》2021年第5期223-225,共3页Science and Technology Innovation Herald

基　　金：江苏高校“青蓝工程”资助;本文受江苏省哲学社会课题“应急响应机制下电子商务实践教学策略研究”资助,(项目编号:2020SJA1127);江苏省高职院校教师专业带头人高端研修项目(项目编号:2020GRGDYX057)资助。

摘　　要：本文主要针对在应急响应机制下新媒体营销课程远程实践方案,解决更适合学生利用网络隔离学习、实践的方式。研究国内企业新媒体运营型人才需要的素质及专业技能,了解新媒体营销课程岗位的特征,岗位的分类,还有在应急响应机制下新媒体远程教学的特征,探索如何利用新方式理念打破传统教育思想、如何结合使用新技术和互联网共同发展,利用开发教育相结合形成现代远程开放教育。设计创设情景大众化情景教学,设计便利高效的远程教学结合沉侵感教学手段,通过利用现代科技手段虚实结合,优化创新远程的教学实践。This article mainly aims at the remote practice plan of the new media marketing course under the emergency response mechanism,and solves the method that is more suitable for students to use the network to isolate learning and practice.To study the quality and professional skills required by domestic enterprise new media operation talents,understand the characteristics of new media marketing courses,job classif ication,and the characteristics of new media distance teaching under the emergency response mechanism,and explore how to use new methods and concepts to break the tradition Educational thinking,how to combine the use of new technologies and the Internet to develop together,and use the combination of development and education to form modern distance open education.Design and create scene popular scene teaching,design convenient and eff icient distance teaching combined with intrusive teaching methods,and optimize and innovate distance teaching practice by using modern technology to combine virtual and real.

关 键 词：应急响应 新媒体营销 远程教学 实践教学 

分 类 号：G642[文化科学—高等教育学]