海河文化在城市品牌动画传播中的转译  

Translation of Haihe Culture in City Brand Animation Communication

作　　者：井溶[1] Jing Rong(Tianjin University of Commerce Boustead College,Tianjin 300384,China)

机构地区：[1]天津商业大学宝德学院,天津300384

出　　处：《艺术与设计（理论版）》2021年第5期54-56,共3页Art and Design

基　　金：天津市艺术科学规划项目“基于海河文化价值的天津城市品牌新媒体动漫传播研究”阶段研究成果项目编号:E20021。

摘　　要：文章通过探析地域文化特色在城市品牌动画宣传片设定中的价值,提出切实可行的动画片设定参考依据,助推天津城市品牌推广与传播。选取典型动画片分析地域文化在动画片中的转换与呈现,着重选择了场景设定、角色设定与动画片音乐设定三个方面,将中国传统绘画理论评判法则"谢赫六法"作为海河文化元素提取重构准则,为城市动画宣传片前期设定提供参考依据。海河地域文化元素在城市宣传动画片设定中的提取与应用,为天津城市品牌传播提供了可行之路,为城市品牌建设与发展开拓了新的探索方向。Objective:Through the analysis of the value of regional cultural characteristics in the city brand animation publicity film setting,put forward practical reference basis for animation setting,and boost the promotion and dissemination of Tianjin city brand.Methods:typical animation was selected to analyze the transformation and presentation of regional culture in animation,focusing on three aspects:scene setting,role setting and animation music setting.Combined with the evaluation rule of traditional Chinese painting theory"Sheikh’s six methods",the extraction and reconstruction of Haihe cultural elements were proposed,which provided reference for the early setting of urban animation propaganda films.Conclusion:the extraction and application of Haihe regional cultural elements in the setting of urban publicity animation provides a feasible way for Tianjin city brand communication,and provides a new exploration direction for urban brand construction and development.

关 键 词：地域文化 海河文化 动画设定 城市品牌 

分 类 号：J04[艺术—艺术理论] J218.7