文化IP视角的旅游文创产品设计——以武汉黄鹤楼景区为例  

Analysis on the Design of Tourism Cultural Creative Products from the Perspective of Cultural IP——A case study of Wuhan Yellow Crane Tower Scenic spot

作　　者：杜湖湘[1] 田斯雨 DU Huxiang;TIAN Siyu(School of Art and Design,Hubei Univ.of Tech.,Wuhan 430068,China)

机构地区：[1]湖北工业大学艺术设计学院,湖北武汉430068

出　　处：《湖北工业大学学报》2021年第3期112-115,共4页Journal of Hubei University of Technology

基　　金：湖北工业大学绿色工业科技引领计划项目(ZZTS2017007)。

摘　　要：文化IP是所在地发展旅游产业的无形资产,也是文创旅游产品设计的核心资源。从黄鹤楼文化IP承载的丰富的历史文化信息、鲜明地域特性和深厚人文情怀角度入手,探讨优化黄鹤楼文创旅游产品设计的新路径。本次研究表明,要挖掘黄鹤楼文化IP的内涵,突出地域文化元素,讲好黄鹤楼故事,才能将黄鹤楼的“文化”持续转化为市场买单的产品。Cultural Ip is the intangible asset of tourism development and the core resource of cultural and creative tourism product design.This paper discusses a new way to optimize the design of cultural and creative tourism products in Yellow Crane Tower from the perspective of rich historical and cultural information,distinct regional characteristics and profound humanistic feelings carried by Yellow Crane Tower cultural IP.This study shows that it is essential to tap into the connotation of Yellow Crane Tower Culture IP,highlight regional cultural elements,and tell a good Yellow Crane Tower story,so that Yellow Crane Tower’culture will continue to be transformed into a market-paid products.

关 键 词：文化IP 旅游文创产品 设计 黄鹤楼 

分 类 号：J0[艺术—艺术理论]