“一带一路”倡议背景下中国与巴基斯坦合资企业跨文化管理研究  

Research on Cross-Cultural Management of China-Pakistan Joint Ventures in the Context of the Belt and Road Initiative

作　　者：张若澄 ZHANG Ruocheng(Liaoning University)

机构地区：[1]辽宁大学

出　　处：《商展经济》2021年第12期49-51,共3页Trade Fair Economy

摘　　要：随着经济全球化的发展和“一带一路”倡议的深入推进,中国不断加强与沿线国家的合作项目开展,其中巴基斯坦是中国最重要的合作伙伴之一。然而,中巴合资企业虽然在近些年取得了长足进展,但两国之间文化差异所导致的跨文化冲突与碰撞使企业的跨文化传播仍面临很多挑战。基于此,本文以霍夫斯泰德文化维度理论为基础,分析中巴文化差异,为促进中巴合资企业良好发展与经济的深度融合提供融洽的跨文化合作策略。With the development of economic globalization and the in-depth advancement of the Belt and Road Initiative,China has continuously strengthened the development of cooperation projects with countries along the route.Among them,Pakistan is one of China's most important partners.However,although Sino-Pakistan joint ventures have made great progress in recent years,the cross-cultural confl icts and collisions caused by cultural differences between the two countries have made the cross-cultural communication of enterprises face many challenges.Based on this,this paper will analyze the cultural differences between China and Pakistan on the basis of Hofstede's cultural dimension theory,so as to provide harmonious intercultural cooperation for promoting the sound development of China-Pakistan joint ventures and the deep integration of the economy.

关 键 词：经济全球化 跨文化管理 文化维度 “一带一路” 巴基斯坦 

分 类 号：F742[经济管理—国际贸易]