热奈特叙事学理论视角下的中美企业社会责任报告对比分析  

A comparative analysis of Chinese and American CSR reports from the perspective of Genette’s narrative theory

作　　者：许群航 王倩[2] Xu Qunhang;Wang Qian

机构地区：[1]西安外国语大学经济金融学院,陕西西安710128 [2]中国联通晋中分公司,山西晋中030600

出　　处：《西安外国语大学学报》2021年第2期36-40,共5页Journal of Xi’an International Studies University

基　　金：陕西省社会科学基金年度项目“陕西跨境电商企业发展中的跨文化沟通问题与对策研究”(项目编号:2018M24);西安外国语大学科研项目“中美著名商学院网页的多模态话语分析”(项目编号:18XWB18)的阶段性研究成果。

摘　　要：企业社会责任报告(CSR报告)是企业对其履行社会责任的体现。本研究以热奈特叙事理论为分析框架,对世界500强中美企业发布的2017年和2018年社会责任报告进行统计和对比分析。研究发现,中美企业CSR报告在叙事上既有共性亦有差异。共性表现在:1)报告时间倒错使用频率较低;2)各类话语叙事在总频次中所占比重差异不大。差异在于:1)中国企业CSR报告多采用多年顺序和较短连续年份叙事手法,概述和话语叙事明显多于美国报告;2)美国企业CSR报告倾向使用五年及以上的连续年份,且超过十年叙事高于中国报告等。本研究为商务话语研究、企业外宣以及CSR报告的理解和撰写提供一定参考。Corporate Social Responsibility(CSR)Reports are the embodiment of the social responsibility of enterprises for their performance.Taking Genette’s narrative theory as the theoretical framework,this study makes a statistical and comparative analysis of CSR reports published by China and America’s companies in Fortune 500 in 2017 and 2018.It is found that there exist both commonalities and differences in narrating the report.Commonalities are:1)Frequency of anachronies in CSR reports is lower;2)There is little difference in the proportion of different types of discourse narratives in the total frequency.The main differences include:1)The Chinese CSR reports adopt more consecutive years’narratives with shorter years distance,and the summary and discourse nanratives are significantly more than the US reports;2)The American CSR reports tend to use five consecutive years or more of narratives,and the frequency of more than ten years of narratives are higher than that in Chinese reports.The study may provide a reference for business discourse researches,corporate outreach and the understanding and writing of CSR reports.

关 键 词：热奈特叙事理论 叙事时间 语式 CSR报告 对比分析 

分 类 号：H030[语言文字—语言学]