新媒体环境下电动汽车营销策略研究  

Research on marketing Strategies of Electric Vehicles under new media environment

作　　者：刘超[1] Liu Chao(Heilongjiang Institute of Technology,Harbin 150050)

机构地区：[1]黑龙江工程学院经济管理学院,哈尔滨150050

出　　处：《北方经贸》2021年第6期59-62,共4页Northern Economy and Trade

基　　金：黑龙江省教育教学改革项目(SJGY20190557);黑龙江工程学院教育教学改革项目(JG201913)。

摘　　要：习近平总书记提出:发展新能源汽车是我国从汽车大国走向汽车强国的必由之路。国家最高领导人号召,发展新能源汽车,新能源汽车的发展在中国七大战略性产业中的地位尤为突出。随着世界能源危机的出现,发展新能源汽车是取代传统汽车发展的必经之路。同样是改善汽车产业困境的重要途径。General Secretary Xi Jinping has put forward that the development of new energy vehicles is the only way for China to move from a country of automobiles to a country of automobiles. The country’s top leader has called for the development of new energy vehicles, whose development is particularly prominent in China’s seven strategic industries. With the emergence of world energy crisis, the development of new energy vehicles is the only way to replace the development of traditional cars. It is also an important way to improve the plight of the auto industry.

关 键 词：营销策略 新能源汽车 电动能源 

分 类 号：F713.5[经济管理—市场营销]