我国奢侈品消费市场飞速发展背后的经济分析  

The economic analysis of the rapid development of luxury consumption market in China

作　　者：袁文清 Yuan Wenqing(Nanjing Audit University,Nanjing,Jiangsu,211815)

机构地区：[1]南京审计大学,江苏南京211815

出　　处：《市场周刊》2021年第6期73-75,共3页Market Weekly

摘　　要：近年来,我国经济为实现高质量发展,经济增速放缓,但奢侈品市场仍保持着强劲的增长势头,为我国经济增长注入了强大动力。本文分析了我国奢侈品市场的现状以及其飞速发展背后的经济逻辑,认为人均可支配收入增加、再分配效应不明显、储蓄率下降及购买渠道拓宽等因素促进了奢侈品市场的发展。同时,从政府、企业和消费者角度出发,提出一些促进我国奢侈品市场更好发展的建议。In recent years,in order to achieve high-quality development,China's economic growth has slowed down,but the luxury market still maintains a strong growth momentum,which has injected a strong impetus into China's economic growth.This paper analyzes the current situation of China's luxury market and the economic logic behind its rapid development.The increase of per capita disposable income,the unobvious redistribution effect,the decline of savings rate and the widening of purchasing channels promote the development of luxury market.At the same time,this paper puts forward some suggestions on the government,enterprises and consumers to guide the better development of China's luxury market.

关 键 词：奢侈品 消费 消费市场 

分 类 号：F723[经济管理—市场营销]