支持政府规制网络游戏的意向及其影响因素研究--基于不同群体的差异性分析  

Research on the Intention and Influencing Factors of Supporting the Government′s Regulation of Online Games:Based on the Analysis of Differences Among Different

作　　者：任怡林 牛静[2] Ren Yilin;Niu Jing(Wuhan University of Communication;Huazhong University of Science and Technology)

机构地区：[1]武汉传媒学院新闻传播学院,湖北武汉430070 [2]华中科技大学新闻与信息传播学院,湖北武汉430079

出　　处：《新闻与传播评论》2021年第4期59-71,共13页Journalism & Communication Review

基　　金：湖北省委宣传部与华中科技大学部校共建新闻学院项目(2020B04)。

摘　　要：通过对网络游戏玩家和非网络游戏玩家的比较,可以探索人们支持规制网络游戏的意向及其影响因素。实证研究发现:人际讨论、制度信任、风险感知均影响网络游戏玩家与非玩家支持政府规制网络游戏的意向;但影响程度不同,风险感知是非网络游戏玩家支持规制意向最强的预测因素,而影响网络游戏玩家支持规制意向的最强因素是制度信任。此外,人际讨论对支持规制意向的作用机制是通过风险感知这一中介变量而实现的。网络游戏玩家与非玩家的人际交流、制度信任、风险感知、支持规制意向存在显著差异。建构公众支持政府规制网络游戏意向的理论模型,可揭示不同群体支持规制意向形成的内在机制,从而为政府部门规制网络游戏提供对策建议。This study explores people′s intentions to support the regulation of online games and their influencing factors by comparing online game players and non-online game players.Empirical studies have found that interpersonal discussion,institutional trust,and risk perception all affect players and non-players′intention to support government regulation of online game to varying degrees.The strongest predictor of nonplayers′intention to support the regulation is risk perception,while the strongest factor for game players′intention to support the regulation is institutional trust.In addition,the mechanism of interpersonal discussion in supporting regulatory intentions is realized through the mediating variable of risk perception.There are significant differences between online game players and non-players in interpersonal communication,institutional trust,risk perception,and support for regulatory intentions.This research constructs a theoretical model of the public′s intention to support the government′s regulation of online games,to reveal the internal mechanism of the formation of the intention of different groups to support regulation,and to provide suggestions for the government to regulate online games.

关 键 词：网络游戏 制度信任 风险感知 支持规制意向 

分 类 号：G209[文化科学—传播学]