景德镇创新型陶瓷营销人才建设的策略与思路  

Construction of Innovative Ceramic Marketing Talents in Jingdezhen:Strategies and Thoughts

作　　者：叶忠华 YE Zhong-hua(Jingdezhen University,Jingdezhen 333400,Jiangxi,China)

机构地区：[1]景德镇学院,江西景德镇333400

出　　处：《景德镇学院学报》2021年第2期127-131,共5页Journal of JingDeZhen University

摘　　要：在陶瓷商贸产业链中,创新型营销人才的培养是至关重要的一环,因为市场竞争的核心归根结底是人才的竞争。景德镇作为世界瓷都,改革开放以来,虽然艺术瓷还有优势,但日用瓷和工业用瓷逐渐被其他产瓷区超越,虽然个中原因很多,但优秀陶瓷营销人才队伍的缺乏,是景德镇瓷业发展的关键因素。作者针对陶瓷营销人才队伍的现状进行了调查,剖析了其中所存在的问题,提出了对策。In the ceramic trade industry chain,the cultivation of innovative marketing talents is a crucial link because the core of market competition is ultimately the competition of talents.As the world porcelain capital,Jingdezhen has owned advantages in art porcelain since the reform and opening up,but its daily porcelain and industrial porcelain are gradually surpassed by other porcelain producing areas,whose main reason is the lack of excellent marketing talents.The author investigates the current situation of ceramic marketing talents,analyzes the existing problems,and puts forward some countermeasures.

关 键 词：创新 陶瓷营销人才 问题 对策 

分 类 号：F713.5[经济管理—市场营销]