基于情感化形态的MOOK杂志书设计探究  

RESEARCH ON MOOK MAGAZINES IS BASED ON EMOTIONALIZED DESIGN

作　　者：张俊 ZHANG JUN

机构地区：[1]北京理工大学珠海学院设计与艺术学院

出　　处：《设计》2021年第13期40-42,共3页Design

摘　　要：探究目前国内高达上百种的MOOK杂志拥有大量读者的真实原因。MOOK杂志书形态中如何把情感化设计融入到创作中作为研究对象,从阅读方式,装帧设计,文本内容,品牌构建四个部分展开。MOOK杂志书出版物正是满足了读者的情感需求,在定位、内容、选题、版式、图文、装订、印刷制作、材料、营销、品牌推广等,各方面无不本着满足需求与期望的角度出发,而展开情感化设计的。情感是人对外界事物作用于自身时的一种生理及心理反应,是由最基本的需要和期望决定的。而以情感化设计为主的MOOK杂志书,目的是满足用户体验——一切都是为了感动您。At present,there are nearly 100 kinds of MOOK magazines in China.MOOK magazines has a large number of fixed readers.There must be reasons for it.Try to research this reason for us.How to integrate emotional design into creation as a research object in MOOK form,from reading method,binding design,text content,and brand construction.MOOK publications are precisely to meet the emotional needs of readers,In positioning,content,topic selection,layout,graphic and text,binding,printing,materials,marketing,brand promotion and other aspects are all based on the need to meet the needs and expectations of the start of emotional design.Emotion is a kind of physiological reaction that people act on themselves when they act on external things.It is determined by needs and expectations.The MOOK,which focuses on emotional design,satisfies the user experience:"Everything is to move you."

关 键 词：情感化设计 杂志书 理性化 情感化形态 

分 类 号：J05[艺术—艺术理论]