分析图形创意在视觉传达设计中的运用策略  

ANALYSIS OF THE APPLICATION STRATEGY OF GRAPHIC CREATIVITY IN VISUAL COMMUNICATION DESIGN

作　　者：童雯倩 TONG WENQIAN

机构地区：[1]浙江理工大学艺术与设计学院

出　　处：《设计》2021年第13期139-141,共3页Design

摘　　要：图形创意,是提升视觉传达设计成效的重要内容和形式。文章通过对图形创意特点的研究,提升视觉传达设计成效。文章利用标志设计、包装设计、广告设计以及动态视频设计等多种设计形式。文章通过在多个领域进行图形设计,以图形的设计特点作为视觉传达设计的主要亮点,既能够提升设计产品的核心价值,还能够达到耳目一新的设计成效。通过对图形创意的研究和分析,能够探索出更多的设计理念和设计思维,助力视觉创达设计工作的改善和强化。Graphic creativity is an important content and form to improve the effectiveness of visual innovation design.Through the study of the creative characteristics of graphics,the paper improves the design effect of visual communication.The logo design,packaging design,advertising design and dynamic video design are discussed in this paper.Through graphic design in many fields and taking the design characteristics of graphics as the main bright spot of visual communication design,which can not only enhance the core value of design products,but also achieve refreshing design results.Through the research and analysis of graphic creativity,we can explore more design ideas and thinking to improve and strengthen the design work of visual innovation.

关 键 词：图形创意 视觉传达设计 创新理念 包装设计 产品构架 

分 类 号：J524[艺术—艺术设计]