高校图书馆用户承诺对忠诚的影响研究  

Research about the Influence of Commitment on Loyalty in the University Library

作　　者：齐向华[1] 高宇 QI Xiang-hua;GAO Yu(School of economics and management of Shanxi University,Taiyuan 030006,China)

机构地区：[1]山西大学经济与管理学院,山西太原030006

出　　处：《图书馆研究》2021年第3期1-9,共9页Library Research

基　　金：国家社会科学基金一般项目“图书馆服务质量、关系质量与用户忠诚的关系研究”(项目批准号:15BTQ021)研究成果之一。

摘　　要：用户承诺水平是形成用户忠诚的重要心理动因。研究采用结构方程模型分析法,探究承诺维度的构成及承诺各个维度对忠诚的影响。结果显示,用户承诺显著正向影响用户忠诚,且承诺的三个维度对忠诚的影响程度由高到低排序分别是规范承诺、持续承诺和情感承诺。在未来工作中,为进一步提高用户忠诚水平,高校图书馆应当增强图书馆对教学、科研及用户学习的规范作用,继续优化图书馆的资源与服务工作,提高图书馆用户之间及用户与馆员间的互动质量。Commitment is an important psychological motivation for forming user loyalty.This research uses the method called structural equation model analysis to explore the composition of the dimensions of commitment and the impact of dimensions of commitment on loyalty.The results show that user commitment significantly affects the user loyalty,and the degree of impact of the three dimensions of commitment on loyalty ranking from high to low is normative commitment,continuous commitment and emotional commitment.In the future,in order to further improve the level of user loyalty,university libraries should strengthen the library’s normative role in teaching,scientific research and user learning,continue to improve the library’s resources provision services,and improve the quality of interaction among library users and between users and libraries.

关 键 词：高校图书馆 用户承诺 忠诚 

分 类 号：G251.5[文化科学—图书馆学]