基于4P营销理论的儿童玩具包装设计优化分析  

Optimization Analysis of Children's Toy Packaging Design Based on 4P Marketing Theory

作　　者：秦瑶[1] QIN Yao(School of Digital Art,Suzhou Industrial Park Institute of Services Outsourcing,Suzhou,Jiangsu,215123)

机构地区：[1]苏州工业园区服务外包职业学院数字艺术学院,江苏苏州215123

出　　处：《湖南包装》2021年第3期133-135,161,共4页

摘　　要：基于对儿童玩具市场的前期分析,得出儿童玩具包装在营销过程中具有特殊的作用这一结论,因此,通过分析儿童对玩具包装设计的独特认知,指出目前儿童玩具包装设计存在的问题,基于4P营销理论提出儿童玩具包装设计的优化策略,以期为儿童玩具包装设计找出新的思路。Based on the preliminary analysis of children's toy market,this paper draws the conclusion that children's toy packaging plays a special role in the marketing process.Therefore,through the analysis of children's unique cognition of toy packaging design,this paper points out the problems existing in the current children's toy packaging design,and puts forward the optimization strategy of children's toy packaging design based on 4P marketing theory.In order to find new ideas for children's toy packaging design.

关 键 词：儿童玩具 包装设计 4P营销策略 

分 类 号：TS958.52[轻工技术与工程] TB482[一般工业技术—包装工程]