A Multimodal Discourse Analysis of the Cosmetic Advertisement: Takingthe Poster of STEEROREAR as an Example  

作　　者：曹志君 CAO Zhi-jun(University of Science and Technology Beijing,Beijing 100083,China)

机构地区：[1]北京科技大学,北京100083

出　　处：《海外英语》2021年第12期85-87,共3页Overseas English

摘　　要：Because of the high speed of the development of technology,the traditional way to transmit information through language is gradually replaced by the newly appeared multimodal way of analyzing.This paper takes one cosmetic advertisement of STEERO-REAR as an example,aiming to analyze those adopted modalities in the poster.After analyzing,it is found that the elements,like color and position of the participants,contribute to the meaning construction in an organic way.The meaning and purpose of the producer are realized through the construction of representational meaning,interactive meaning and compositional meaning.

关 键 词：multimodal discourse analysis visual grammar ADVERTISEMENT 

分 类 号：H319[语言文字—英语]