我国农村地区网络消费潜力测度及收敛性研究  

Research on the Measurement and Convergence of OnlineConsumption Potential in China s Rural Areas

作　　者：熊顺聪[1] 栾临风 XIONG Shun-cong;LUAN Lin-feng(Guangxi University of Science and Technology,Liuzhou 545000,China)

机构地区：[1]广西科技大学,广西柳州545000

出　　处：《南昌师范学院学报》2021年第3期64-67,共4页Journal of Nanchang Normal University

摘　　要：随着移动互联网的普及以及电子商务的不断下沉,农村地区网络消费规模正不断增加,对促进农村消费升级产生了重要的影响。本文基于变异系数法模型,定量评价了2010—2019年我国30个省(自治区、直辖市)农村地区网络消费潜力,并借助收敛性模型评价了区域网络消费潜力的差异性。研究结果表明,我国东部农村地区网络消费潜力较高,中部地区次之,西部地区最低。收敛性模型结果显示,随着网络基础设施的不断完善,我国区域农村网络消费潜力的差距存在显著的α收敛和β收敛特征。With the spread of the mobile Internet and e-commerce,the scale of online consumption in rural areas is increasing,thus promotes the consumption upgrade of rural areas.This paper quantitatively evaluates the online consumption potential of rural areas in 30 provinces of China from 2010 to 2019 based on the variation coefficient model,and analyzes the regional differences in online consumption potential through the convergence model.The results show that rural areas in eastern China have higher online consumption potential,followed by rural areas in central China and the lowest in western rural areas.The results of the convergence model reveal that with the continuous improvement of network infrastructure,there are significantα-convergence andβ-convergence characteristics in the disparity of regional online consumption potential in China's rural areas.

关 键 词：网络消费 潜力测度 地区差异 收敛性 变异系数法 

分 类 号：F323.8[经济管理—产业经济] F724.6