解析品牌符号在服饰面料图案设计中的运用  

A Study on the Application of Brand Symbols in the Pattern Design of Apparel Fabrics

作　　者：夏侠[1] Xia Xia

机构地区：[1]新疆艺术学院

出　　处：《艺术设计研究》2021年第3期35-39,共5页Art & Design Research

基　　金：新疆维吾尔自治区高校科研计划人文社科青年项目“新疆服饰设计产业化人才培养模式研究”(XJEDU2020SY022)的阶段性成果。

摘　　要：以品牌符号为主要构成元素的四方连续纹样常见于服饰面料图案之中,体现企业信息的图形、文字以多种形式组合成为服饰品牌专属图案,使用这种花纹面料设计的服饰不仅可以展示出独特的装饰美感,也能明显地提升产品的辨识度。品牌符号在面料图案中的组织结构主要有散点式、平行式、连缀式、重叠式四种,结合一定的艺术表现手段可获得更好的视觉效果。In the clothing pattern design,there are a lot of four way repeat patterns composed of brand symbol,graphics and words of the enterprise information can be combined into a variety of forms,clothes and accessories using this kind of pattern fabric can show’s unique decorative aesthetic feeling and significantly improve product identification.Brand symbol in the fabric pattern mainly has four kinds of structure,which is scattered,parallel,contiguous,superimposed,will these design structures combined with certain artistic express method can obtain better visual effect.

关 键 词：品牌符号 服饰 面料 图案设计 

分 类 号：J06[艺术—艺术理论]