多重语境下的符号构建--冬奥会吉祥物冰墩墩设计实践研究  

Symbol Construction in Multiple Contexts:Practical research on the design of the mascot(Bing Dwen Dwen)of the Winter Olympic Games

作　　者：万千个[1] 林存真 Wan Qiange;Lin Cunzhen

机构地区：[1]广州美术学院 [2]中央美术学院

出　　处：《艺术设计研究》2021年第3期68-72,共5页Art & Design Research

基　　金：广东省教育科研项目(项目编号:2020GXJK139);广东省级质量工程项目(项目编号:6040319933);广州美术学院专项课题(项目编号:20PTD50)研究成果。

摘　　要：作为2022北京冬奥会的吉祥物,冰墩墩不仅代表着这一国际体育盛事,同时也承载着来自社会、历史、经济、文化等方面的内涵。其设计过程是经过综合考虑、广泛征求意见后所达成的共识,因此里面每一处细节都是不断修正后的结果,其形式已不仅局限于审美范畴,而是多重语境综合作用的结果。为了更全面地理解这一过程,本文将以历时与共时为两个轴向,分别从历史、当下、外在与内在四个方面的语境出发,结合本人亲身参与其中所带来的一手资料,对吉祥物冰墩墩的设计过程和理念进行深入解析,并初步尝试整理出一套适用于吉祥物创作的理论框架。As the mascot of 2022 Beijing Winter Olympics,Bing Dwen Dwen is not only a symbol of this international sports event,but also a visual representation of the society,history,economy and culture etc.It is a consensus reached after comprehensive consideration and extensive consultation.Every elements and details are results of constant revision.Its form is not just based on aesthetic judgment,but a result of effects from multiple contexts.In order to understand it more comprehensively,this article will make an in-depth analysis of the process from the perspective of history,present,external and internal contexts base on diachronic and synchronic axis,together with first-hand information brought by personal participation in the design of the mascot Bing DwenDwen.Ultimately,sort out aninitial theoretical frame work describing the creation of mascot.

关 键 词：冬奥会 吉祥物 语境 符号构建 

分 类 号：J05[艺术—艺术理论]