运营商宽带数字化运营方法探析  

Analysis of Telecom Operators'Broadband Digital Operation Method

作　　者：张岳[1] 车维崧 罗远源 李家京[1] Zhang Yue;Che Weisong;Luo Yuanyuan;Li Jiajing(Beijing Telecom Planning&Designing Institute Co.,Ltd.,Beijing 100048,China)

机构地区：[1]北京电信规划设计院有限公司,北京100048

出　　处：《邮电设计技术》2021年第6期41-45,共5页Designing Techniques of Posts and Telecommunications

摘　　要：对电信运营商宽带专业数字化运营的必要性及重点进行了分析论述。以宽带质差精确治理、用户维系与需求挖掘、市场拓展与精准建设3个宽带运营中的典型场景为例,分析各场景中的数字化运营需求,对光衰质差定位、端业匹配定位及固移融合用户挖掘3种数字化运营的具体方法及试点落地效果进行了详细介绍,为宽带专业的数字化运营提供经验及参考。It analyzes and discusses the necessity and key points of digital operation on broadband service of telecom operators.Taking the three typical scenes of broadband operation in precise control of poor quality of broadband,user retention and demand mining,market expansion and precise construction as examples,it analyzes the digital operation needs in each scene.In addition,the specific methods and landing effects of the three digital operations of poor optical degradation positioning,terminal and service matching positioning,and fixed-mobile integration user mining are introduced in detail,which provides experience and reference for digital operations on broadband service.

关 键 词：电信运营商 宽带 数字化运营 运营模式 

分 类 号：TN915[电子电信—通信与信息系统]