关于采用宣传集群战略弘扬伟大精神的思考  

On the Carrying Forward the Great Spirit of the Chinese Nation With the Strategy of Propaganda Cluster

作　　者：李侑峰 LI Youfeng(School of Marxism,Jiangxi Normal University,Nanchang 330022,China;Jiangxi Institute of Philosophy,Guangxi Academy of Social Sciences,Nanning 530022,China)

机构地区：[1]江西师范大学马克思主义学院,江西南昌330022 [2]广西社会科学院哲学研究所,广西南宁530022

出　　处：《忻州师范学院学报》2021年第3期23-26,31,共5页Journal of Xinzhou Teachers University

基　　金：江西师范大学马克思主义学院“青马专项课题”(2020QMZX06);2019年广西社会科学院马克思主义理论研究与建设工程基地专项课题;广西哲学社会科学规划办公室马克思主义理论研究和建设工程基地项目(18MJ16)。

摘　　要：中华民族伟大复兴事业需要中华民族伟大精神提供源源不断的精神支持和动力支撑,习近平总书记在不同场合多次提出要弘扬中华民族伟大精神。为使宣传效果达到最优化、最大化,应注重采用集群化的战略方式来进行宣传,这是伟大民族精神多样化的必然要求,是媒介产业发展的必然要求,是满足群众精神文明需求的必然要求。在对策方面,建议宣传主体集群化、宣传内容集群化、宣传受众集群化以及宣传手段集群化,推动中华民族伟大精神深入人心。The Great rejuvenation of the Chinese nation needs continuous spiritual support and dynamic support from the great spirit of the Chinese nation.President Xi Jinping emphasized the great spirit of the Chinese nation on different occasions.In order to optimize and maximize the effect of publicity,we should adopt cluster strategy to carry on propaganda,which is the inevitable requirement of the diversification of the great national spirit,the development of media industry,and the needs of the masses'spiritual civilization.In the strategy,it is suggested that the propagandistic subject,content,audience and means of publicity should adopt cluster strategy to promote the great spirit of the Chinese nation to be rooted in the hearts of the people.

关 键 词：宣传 集群战略 中华民族伟大精神 必然性 对策 

分 类 号：G410[文化科学—教育学]