基于文化自信语境的国产化妆品包装设计研究  

Research on The Packaging Design of Domestic Cosmetics Based on The Context of Cultural Confidence

作　　者：李永慧[1] LI Yong-hui(Shandong University of Art&Design,Jinan 250014,China)

机构地区：[1]山东工艺美术学院,济南250014

出　　处：《绿色包装》2021年第6期100-105,共6页Green Packaging

摘　　要：随着中式审美的觉醒及文化自信的回归,将中国传统文化提炼创新的应用在国产化妆品包装设计上,使国产化妆品有了更大的发展空间。本文首先介绍了文化自信的背景,然后从价值维度、历史维度和世界维度三个角度来分析文化自信语境下的国产化妆品设计。旨在通过在国产化妆品包装上创新性的加入传统文化设计元素,为国产化妆品创造更多更大的文化优势,做到真正的文化传承和创新,增强文化自信。With the awakening of Chinese aesthetic and the return of cultural self-confidence,the application of Chinese traditional culture in the packaging design of domestic cosmetics makes the domestic cosmetics have greater development space.This paper first introduces the background of cultural self-confidence,and then analyzes the domestic cosmetics design in the context of cultural selfconfidence from three perspectives of value dimension,historical dimension and world dimension.It aims to create more and greater cultural advantages for domestic cosmetics by adding traditional cultural design elements to the packaging of domestic cosmetics,so as to achieve real cultural inheritance and innovation and enhance cultural confidence.

关 键 词：文化自信 国产化妆品 包装设计 

分 类 号：TB482[一般工业技术—包装工程]