价格柔性契约下需求依赖价格的供应链策略研究  

Research on Supply Chain Strategy with Price Dependent Demand and Price Flexible Contract

作　　者：李小美 刘人境[1,2] 张琦[1] LI Xiaomei;LIU Renjing;ZHANG Qi(School of Management,Xian Jiaotong University,Xi’an710049,China;Key Laboratory of Process Control Efficiency Engineering,Ministry of Education,Xi’an Jiaotong University,Xi’an 710049,China)

机构地区：[1]西安交通大学管理学院,陕西西安710049 [2]西安交通大学过程控制与效率工程教育部重点实验室,陕西西安710049

出　　处：《工业工程与管理》2021年第3期177-184,共8页Industrial Engineering and Management

基　　金：国家社科基金资助项目(15BGL082);国家社科重大基金资助项目(18ZDA104)。

摘　　要：利用Stackelberg博弈模型研究价格柔性契约下零售商和供应商的策略。由于产品市场价格的波动,零售商和供应商签订价格柔性契约来应对市场价格波动带来的利润风险,零售商面临的市场需求依赖于其销售价格,供应商决定价格柔性契约的参数。首先,零售商根据价格对需求的影响大小和签订的价格柔性契约参数决定产品的零售价格,然后供应商根据零售商的零售价格决定柔性契约的价格风险分担系数。考虑了加和型和乘积型价格影响需求两种情况,计算得出价格柔性契约下零售商的最优定价以及供应商的最优价格风险分担系数。研究结果可以为价格柔性契约下需求依赖价格的供应链成员决策提供理论和方法指导。The Stackelberg game model was used to study the strategy of retailer and supplier under the price flexible contract.Due to the fluctuation of the product’s market prices,a price flexible contract was signed by the retailer and supplier to deal with the profit risk.The market demand faced by the retailer depended on his/her retail price,and the contract parameter was decided by the supplier.Firstly,the retailer determined the retail price according to the price-dependent demand and the parameters of the price flexible contract.Then the supplier determined the price risk sharing coefficient of the price flexible contract according to the retailer’s retail price.The additive and multiplicative type of price dependent demand was considered,the retailer’s optimal pricing and the supplier’s optimal price risk sharing coefficient under the price flexible contract were calculated.The results can provide theoretical and methodological guidance for supply chain members’decisions with price dependent demand and price flexible contracts.

关 键 词：价格柔性契约 需求依赖价格 供应链策略 

分 类 号：F274[经济管理—企业管理] C935[经济管理—国民经济]