全民健身战略下体育消费观的时代意蕴及其实现路径  

The Era Implication and Realization Path of Sports Consumption View under the National Fitness Strategy

作　　者：杜宇峰[1] DU Yufeng(Xi'an Academy of Fine Arts,Xi'an,Shaanxi Province,710065 China)

机构地区：[1]西安美术学院,陕西西安710065

出　　处：《当代体育科技》2021年第15期254-256,共3页Contemporary Sports Technology

摘　　要：全民健身战略催生了新型体育消费观,新型体育消费观包含以人为本、全民参与、生态文明等内容,给群众的健身生活及各地的体育产业做出了新指导,并带来了新影响。该文运用调查法、访谈法、文献法等对全民健身国家战略下体育消费观的时代意蕴进行探究,并就如何实践全新体育消费观展开分析,提出几点拙见,希望能为相关工作带来些许帮助。The national fitness strategy has given birth to a new concept of sports consumption.The new concept of sports consumption includes people-oriented,participation of the whole people,ecological civilization and other contents.It has made new guidance and brought new influence to the fitness life of the masses and the sports industry in various regions.This paper uses the methods of investigation,interview and literature to explore the era implication of sports consumption concept under the national strategy of national f itness,and analyzes how to practice the new concept of sports consumption,and puts forward some humble opinions,hoping to bring some help for related work.

关 键 词：全民健身 体育消费观 时代意蕴 实现路径 

分 类 号：G8[文化科学—体育学]