线上服装发布会的设计研究  

Research on the Design of Online Fashion Show

作　　者：李韵涵 卞向阳[1] LI Yunhan;BIAN Xiangyang(Donghua University,Shanghai 200051)

机构地区：[1]东华大学,上海200051

出　　处：《西部皮革》2021年第13期98-99,共2页West Leather

摘　　要：近年来,互联网直播技术逐步成熟,被运用于各行各业之中。服装发布会,作为服装发布与展示的重要环节,在形式上也开始逐步走向线上。对于线上服装发布会概念、形式进行分析,并结合设计案例提出线上服装发布会的设计原则。In recent years,the technology of internet live broadcast has gradually matured and been used in our daily life.Fashion show,as an important part of clothing release and display,have also begun to gradually move online in form.Analyze the concept and form of the online clothing conference,and put forward the design principles of the online fashion show based on design cases.

关 键 词：线上服装发布会 互联网直播 设计原则 

分 类 号：F713.83[经济管理—广告]