基于融媒体的运河文化“微传播”路径研究——以扬州运河文化为例  

Research on Micro Communication Path of Canal Culture Based on Media Integration:Taking Yangzhou Canal Culture as an Example

作　　者：郑珊霞[1] 刘晓宏[2] ZHENG Shan-xia;LIU Xiao-hong(Yangzhou Polytechnic Institute,Jiangsu, Yangzhou, 225127)

机构地区：[1]扬州工业职业技术学院图书馆,江苏扬州225127 [2]扬州工业职业技术学院,江苏扬州225127

出　　处：《湖北职业技术学院学报》2021年第2期10-13,共4页Journal of Hubei Polytechnic Institute

基　　金：扬州市2021年度市级社科重点课题“基于融媒体的扬州运河文化“微传播”路径研究”(项目编号:221);扬州市2021年度市级社科重点课题“地域文化基因视角下运河非遗档案阅读推广路径研究”(项目编号:257);2020年江苏省图书馆学会学术研究课题“融媒体环境下高校图书馆阅读推广绩效评估研究”(项目编号:20YB40)的阶段性研究成果。

摘　　要：“融媒体”和“微传播”给运河文化传播带来新机遇。扬州运河文化传播可借鉴融媒体融合理念,借助“微传播”的速捷优势,以政府、学校、社会和民众个人为四大传播主体,以微内容、微载体、微生态和微运营为四条主线,构建点线面结合的扬州运河文化“微传播”矩阵体系,以政府牵头、学校培育、社会导向和民众参与为方向,加快扬州运河文化的传播。"Media integration"and"micro communication"have brought about a new opportunity to the communication of canal culture.The communication of Yangzhou canal culture may use the idea of media integration and the rapidness of micro communication for reference,create the matrix system of the integration of point,line and plane for the micro communication of Yangzhou canal culture with the government,schools,society and the public as communication subjects and micro content,micro carrier,micro ecology and micro operation as the four main lines,and the government's taking the lead,school cultivation,society guidance and the public participation as the directions so as to accelerate the communication of Yangzhou canal culture.

关 键 词：融媒体 大运河 非遗文化 微传播 

分 类 号：G276[文化科学—档案学]