基于扎根理论的社交媒体用户使用限时动态设置的影响因素研究  

Research on the Influencing Factors of Social Media User’s Use Time Limit Dynamic Setting Based on Grounded Theory

作　　者：张赟 谭尚雨 邱杏颖 帅青红[1] Zhang Yun;Tan Shangyu;Qiu Xingying;Shuai Qinghong(School of Economic Information and Engineering,Southwestern University of Finance and Economics,Chengdu,611130)

机构地区：[1]西南财经大学经济信息工程学院,成都611130

出　　处：《情报资料工作》2021年第4期96-103,共8页Information and Documentation Services

基　　金：中央高校基本科研业务费专项资金资助项目“社交网络平台中用户的时间隐私研究”(项目编号:JBK190944)、“社交电商中消费者冲动性购买的抑制机理研究”(项目编号:JBK2001021)的研究成果之一。

摘　　要：[目的/意义]在社交媒体"时间消解"的情境下,针对微信朋友圈推出的限时动态设置功能,探究用户使用该设置的影响因素,为社交平台相关设置的学术研究及实践开发提供参考依据。[方法/过程]基于扎根理论方法,通过半结构化访谈方式收集了30位受访者的资料,通过开放式编码、主轴编码及选择性编码,对影响用户使用限时动态设置的因素进行归纳与分析。[结果/结论]社交媒体上相关的历史信息因素(如信息敏感度)会影响用户的使用动机(如社交动机),进而影响其对限时动态设置的使用。同时,用户的使用动机还会通过使用限时动态设置所获得的益处(如印象管理)和成本(如自我呈现阻碍),间接的影响其对该设置的使用。另外,个体因素及情境因素对上述相关关系起到一定的调节作用。[Purpose/significance]Exploring the factors of using the time limit dynamic setting launched by WeChat Moments, and provide theoretical and practical suggestions for researchers and practitioners regarding settings on social media platforms, under the context of"time collapse"in social media.[Method/process]We conducted semistructured interviews to collect data from 30 respondents, by open coding, axial coding and selective coding, based on grounded theory. Then, we summarized and analyzed the data to explore what factors influencing individuals’ uses of the time limit dynamic setting.[Result/conclusion]The results show that historical information factors(e.g., inforamtion sensitivity) on social media impact use motivations(e.g., social motivation), and in turn influence the use of time limit dynamic setting. Meanwhile, use motivations would affect the use of time limit dynamic setting through benefits of using settings(e.g., impression management) and costs of using settings(e.g., self-presentation barrier). Additionaly, individual factors and situational factors could moderate relevant relationships which we mentioned above.

关 键 词：社交媒体 限时动态设置 影响因素 扎根理论 

分 类 号：G252[文化科学—图书馆学] G206