网络直播平台的盈利性分析--以快手短视频为例  

On the Profitability of Webcast Platform:A Case Study of Kuaishou Short Video

作　　者：孙瑞 SUN Rui(Xi'an Shiyou University,Xi'an 710000,China)

机构地区：[1]西安石油大学,西安710000

出　　处：《价值工程》2021年第20期62-64,共3页Value Engineering

摘　　要：2017年至今,以抖音和快手为代表的短视频成为用户常用的国民级APP。难忘的2020年已经过去,过去两年里快手电商的GMV增长了1000倍,快手直播带货的天花板不可限量。2020年10月30日快手与江苏卫视合作,“快手之夜”正式启动,这是双方平台共创打造的拥有无限快手元素、标签的超级晚会,相应的是直播电商在线消费“新爆点”。快手短视频的盈利诀窍和模式到底是怎样的呢?本文从快手短视频所处的行业及公司进行剖析进而对其盈利模式、财务分析等方面进行盈利性分析。From 2017 to now,short videos represented by Douyin and Kuaishou have become the most commonly used national apps.The unforgettable year of 2020 has passed.In the past two years,the GMV of Kuaishou e-commerce has increased by 1000 times,and the ceiling of Kuaishou live streaming with goods is unlimited.On October 30,2020,Kuaishou cooperated with Jiangsu Satellite TV to officially launch the"Kuaishou Night",which is a super party with unlimited Kuaishou elements and labels jointly creted by the two platforms,corresponding to the"new explosive point"of online consumption of live e-commerce.Quick short video profit tips and models in the end what is it?This paper analyzes the industry and company in which Kuaishou short video is located,and then analyzes its profit model,financial analysis and other aspects of profitability analysis.

关 键 词：快手 短视频 盈利模式 盈利性 

分 类 号：F279.23[经济管理—企业管理]