网络与数字时代我国生活美容服务业研究——基于行业数据与调查问卷的分析  

Research on China’s Life Beauty Service Industry in the Network and Digital Era——The Analysis Based on Industry Data and Questionnaires

作　　者：刘佳昊 顾琳 Liu Jiahao;Gu Lin

机构地区：[1]美团研究院

出　　处：《全球化》2021年第4期109-121,136,共14页Globalization

摘　　要：生活美容服务业在服务消费中占有重要地位,也是影响居民生活幸福感的重要产业,然而长期以来缺乏对该行业的关注与研究。随着国民收入水平提升,传统生活美容服务业发生了多方面的重大变化,呈现出消费需求多元化,行业细分程度提升,从业者教育投入持续增加等发展趋势。在网络与数字时代,数字技术和在线平台也通过营销线上化、交易平台化、管理数字化和设备智能化等路径有力推动着美容服务业的转型升级。当前,生活美容服务业还存在着数字技术应用不够深入,行业人才出现结构性短缺,行业标准有待进一步完善等问题,在一定程度上制约了生活美容服务业高质量发展。生活美容服务业正处于转型升级的重要机遇期,也是我国推动国内大循环的重要抓手,未来应不断推进行业服务标准建设,加强职业教育,推进数字化改造,完善行业治理体系,促进生活美容服务业高质量发展,助推“双循环”新发展格局的构建。With the increase in national income,the traditional life beauty service industry has undergone major changes in many aspects,showing development trends such as diversification of consumer demand,increased industry segmentation,and continuous increase in education investment by practitioners.At present,the life beauty service industry still has problems such as insufficient application of digital technology,structural shortage of industry talents,and industry standards that need to be further improved,which to a certain extent restrict the high-quality development of the life beauty service industry.The life beauty service industry is in an important period of transformation and upgrading,and it is also an important starting point for China to promote the domestic cycle.it should continue to promote the construction of industry service standards in the future,strengthen vocational education,promote digital transformation,improve the industry governance system,and promote life beauty services has high-quality development which can promote the construction of a“dual circulation”development pattern.

关 键 词：生活美容服务业 数字技术 平台企业 高质量发展 

分 类 号：F42[经济管理—产业经济]