众筹支持者感知风险的行为归因——众筹类型的调节作用  

Behavior Influence of Crowdfunding Backers’s Perceived Risks:Moderating Effects of Crowdfunding Types

作　　者：夏雨[1] 魏明侠[1] 申聪 方磊[2] Xia Yu;WEI Ming-xia;SHEN Cong;FANG Lei(School of Management, Henan University of Technology, Zhengzhou 450001, China;School of Business, Nankai University, Tianjin 300071, China)

机构地区：[1]河南工业大学管理学院,河南郑州450001 [2]南开大学商学院,天津300071

出　　处：《预测》2021年第4期45-52,共8页Forecasting

基　　金：国家社会科学基金资助项目(18BGL264,19FGLB043);河南省高等学校哲学社会科学创新团队资助项目(2019-CXTD-04);河南省教育厅人文社会科学研究资助项目(2019-ZZJH-035);河南工业大学青年骨干教师培育计划资助项目(201420004)。

摘　　要：互联网众筹在活跃金融系统的同时,也可能成为金融风险的“灰犀牛”,其中支持者感知风险是诱发点,但对此一直缺乏研究关注。因此,本文基于风险归因理论,从参与者行为的角度厘定影响众筹支持者感知风险的因素,构建支持者感知风险行为归因概念模型;进而,通过问卷调查采集不同类型众筹的用户数据进行实证分析。研究发现,参与者行为对众筹支持者的感知风险具有显著影响,但不同参与者行为影响的显著性水平有所差异;此外,众筹类型能够调节部分参与者行为对众筹支持者感知风险的影响。这些结论有望为互联网众筹风险管理提供理论依据。The Internet crowdfunding can be“The Gray Rhino”of financial risks when it activates the financial system.Despite backers’perceived risk is considered as a trigger point,there is still lack of in-depth research.Therefore,based on the theory of risk attribution,this paper identifies the behavioral factors with different dimensions that influence the perceived risk of crowdfunding backers,and then constructs the conceptual model of attributional behavior of backers’perceived risk.Furthermore,the data of different types of crowdfunding users are collected through questionnaire survey for empirical analysis.The results show that participants’behavior has a significant impact on the perceived risk of crowdfunding backers,but its significance level is different.Moreover,the crowdfunding type can regulate the influence on participants’perceived risk to some extent.The conclusions are expected to provide a theoretical basis for management of Internet crowdfunding risks.

关 键 词：风险归因 参与者行为 众筹支持者 感知风险 众筹类型 

分 类 号：F832.39[经济管理—金融学]