“互联网+”思维下数字文化遗产特点及传播研究  

Analysis on the Characteristics and Spread of Digital Cultural Heritage from the Perspective of Internet Plus Thinking

作　　者：罗方 戴向东[1] 黄艳丽[1] Luo Fang;Dai Xiangdong;Huang Yanli

机构地区：[1]中南林业科技大学家具与艺术设计学院,湖南长沙100083

出　　处：《家具与室内装饰》2021年第8期20-23,共4页Furniture & Interior Design

基　　金：湖南省哲学社会科学基金项目(19YBA388);文化部文化艺术科学研究项目(15DG53)

摘　　要：本文运用文献调研的方法对数字文化遗产特点以及其传播影响因素中的重要变量进行分析,总结得出:数字文化遗产表现出多形态、去中心化、图像化、片段式以及跨界互融的特征,其在互联网时代的传播受用户、内容和传播渠道三方面因素的影响。用户表现出明显的年轻化特征,并且汇聚成社群与圈子,全方位参与到信息的设计与生产过程中;数字文化遗产的内容生产受新技术和新媒体传播平台影响,越来越强调叙事以及在各场景中的用户互动体验;移动互联网带来了传播渠道的革新,借助新媒体平台构建出一个移动化、全覆盖、多渠道、互动性的传播网络,数字文化遗产可以迅速深入到生活的各个场景中,与用户产生连接与互动。Using the method of literature research,this paper analyzed the characteristics of digital cultural heritage and the important variables of what influences its dissemination.The paper concluded that digital cultural heritage boasts several characteristics,namely,multi-format,decentralized,visualized,fragmented,and cross-border integrated.Their spread in the Internet age is affected by three factors:the users,content,and communication channels.The user image of the Internet favors young people and has formed communities and groups.They have participated in the process of information design and production in an all-around way.Affected by new technologies and media communication platforms,the content production of digital cultural heritage shows the tendency of emphasizing narratives and user interaction experience in various scenes.The mobile network has brought up innovation in information dissemination,with the help of new media platform,a mobile,full coverage,multi-channel,and interactive communication network has been built,which enables digital cultural heritage to quickly penetrate into all scenes of life and to build up connections and interaction with the users.

关 键 词：文化遗产 新媒体 优秀传统文化 互联网时代 互联网受众 

分 类 号：TP393.09[自动化与计算机技术—计算机应用技术] G127[自动化与计算机技术—计算机科学与技术]