“互联网+”背景下互动式汽车营销模式的优势分析  

Analysis on the Advantages of Interactive Automobile Marketing Model under the Background of“Internet+”

作　　者：杜梦茹 Du Mengru

机构地区：[1]白银矿冶职业技术学院,甘肃省白银市730900

出　　处：《时代汽车》2021年第15期166-167,共2页Auto Time

摘　　要：在互联网技术持续发展的今天,"互联网+"逐渐渗透在各行各业中。近些年来,对于我国汽车销售企业来说,随着汽车消费实际需求的日益攀升,传统汽车营销模式具有一定的滞后性,与消费者的需求不相符合。基于此,调整汽车营销模式急不可待,汽车销售企业应该借助"互联网+"的优势,在不断开拓汽车销售渠道的同时,促进客户满意度的提高,为企业经济效益的增长奠定良好基础。本文首先对传统汽车营销模式的不足之处进行了阐述,之后分析了"互联网+"背景下,互动式汽车营销模式拥有的优势,以期为汽车销售企业可持续发展提供一定的帮助。Today,with the continuous development of Internet technology,“Internet+”has gradually penetrated into all walks of life.In recent years,for China's auto sales companies,with the increasing actual demand for auto consumption,the traditional auto marketing model has a certain degree of lag,which does not meet the needs of consumers.Based on this,it is urgent to adjust the automobile marketing model.Automobile sales companies should take advantage of the“Internet+”to continuously develop automobile sales channels while promoting the improvement of customer satisfaction,laying a good foundation for the growth of corporate economic benefits.This article first explains the shortcomings of the traditional automobile marketing model,and then analyzes the advantages of the interactive automobile marketing model under the background of“Internet+”,to provide certain help for the sustainable development of automobile sales enterprises.

关 键 词：汽车营销模式 “互联网+” 汽车销售企业 互动式 

分 类 号：F42[经济管理—产业经济]