基于感知价值的大学图书馆用户忠诚度研究——阅读动机作为调节变量  

Research on University Library User Loyalty Based on Perceived Value:Reading Motivation as Moderating Variable

作　　者：蒋大平[1] 黄丽霞[2] Jiang Daping;Huang Lixia(Suihua University Library,Suihua Heilongjiang 152000;School of Information Management Heilongjiang University,Harbin Heilongjiang 150000)

机构地区：[1]绥化学院图书馆,黑龙江绥化152000 [2]黑龙江大学信息管理学院,黑龙江哈尔滨150000

出　　处：《情报探索》2021年第8期9-17,共9页Information Research

基　　金：2020年项目“黑龙江大学校级研究生创新科研”(项目编号:YJSCX2020-124HLJU);2019年项目“黑龙江省教育厅基本科研业务费”(项目编号:KYYWF10236190123)研究成果之一。

摘　　要：[目的/意义]旨在探讨感知价值的不同维度对大学图书馆用户忠诚度的影响,分析阅读动机对感知价值与大学图书馆用户忠诚度之间关系的调节作用。[方法/过程]对某大学图书馆用户进行问卷调查,运用SPSS软件对数据进行统计分析。[结果/结论]通过调查分析发现:感知价值的五个维度均与大学图书馆用户忠诚度有显著影响,并且,阅读动机能够调节休闲价值与大学图书馆用户忠诚度之间的关系,在用户阅读动机较高的情况下,休闲价值对大学图书馆用户忠诚度的影响减弱。[Purpose/significance]The paper aims to explore the impact of different dimensions of perceived value on university library user loyalty and analyze the moderating effect of reading motivation on the relationship between perceived value and university library user loyalty.[Method/process]The paper conducts questionnaire survey on users of a university library and makes statistical analysis on the data with SPSS software.[Result/conclusion]Through the investigation and analysis it is found that the five dimensions of perceived value all have significant impact on university library user loyalty moreover reading motivation can adjust the relationship between leisure value and university library user loyalty the impact of leisure value on university library user loyalty is weakened in the case of high user reading motivation.

关 键 词：感知价值 阅读动机 大学图书馆 忠诚度 

分 类 号：G251[文化科学—图书馆学]