互联网驱动下自有服装品牌发展策略探究  

Research on the Development Strategies of Private Clothing Brand Driven by the Internet

作　　者：王磊[1] 刘晓妮 WANG Lei;LIU Xiao-ni(Jilin Engineering Normal University, Changchun Jilin 130011, China)

机构地区：[1]吉林工程技术师范学院,吉林长春130052

出　　处：《吉林工程技术师范学院学报》2021年第6期76-77,84,共3页Journal of Jilin Engineering Normal University

摘　　要：随着“互联网+”及信息技术的迅速发展,电子商务行业力求以速度和精准占据市场,传统电商正在向互联网电子商务方向发展。文章以“韩都衣舍”为例,围绕其“互联网+自有品牌”这一核心模式,通过深入分析其发展过程中的瓶颈问题及原因,针对性地提出了改进措施和发展创新对策。With the rapid development of Internet+and information technology,the e-commerce industry strives to occupy the market with speed and precision,and traditional e-commerce is developing in the direction of Internet e-commerce.By taking Handu Clothing as an example and centering on its core model of“internet+private brand”,an in-depth analysis was made of the bottlenecks and causes in its development process to propose targeted improvement measures and developmental and innovative countermeasures.

关 键 词：自有品牌 小组制 柔性供应链 电子商务 

分 类 号：F27[经济管理—企业管理] F713.36[经济管理—国民经济]