电子零售商参与下基于价格折扣的双渠道供应链协调  

Coordination of Dual-channel Supply Chain with E-retailer Based on Price Discount

作　　者：单婷婷 徐广业 SHAN Tingting;XU Guangye(School of Management,Nanjing University of Posts and Telecommunications,Nanjing 210003,China)

机构地区：[1]南京邮电大学管理学院,江苏南京210003

出　　处：《物流科技》2021年第8期120-124,共5页Logistics Sci-Tech

基　　金：国家社科青年基金项目“基于动态能力的新生代农民工返乡创业质量提升对策研究”(20CRK004);教育部人文社科研究基金青年项目“中小企业绿色创新的多层次诱发机制及绩效转化过程研究”(19YJC630025);江苏省社会科学基金项目“政府创业投资引导基金对双创企业绩效的影响研究”(17GLC001);江苏省高校哲学社会科学研究项目“技术创新能力与技术创新网络共轭双驱机理研究”(TJS216050);南京邮电大学人文社会科学研究基金项目“企业创新网络对集群升级的影响研究”(NYY215009)。

摘　　要：针对由一个制造商、一个传统零售商和一个电子零售商所组成的双渠道供应链系统,分别建立双渠道供应链的分散式和集中式的决策模型,分析顾客接受电子渠道程度对供应链及其成员定价的影响。研究发现集中式决策下的价格小于分散式决策的价格,说明在分散式决策下双渠道供应链系统将失调,为此设计一种与竞争者价格相关的价格折扣策略以实现双渠道供应链的协调,并进一步通过转移支付使双渠道供应链成员达到双赢的局面。Based on the coexistence of a manufacturer,a traditional retailer and a e-tailer of dual-channel supply chain system,this paper establishes a decision model in a centralized and a decentralized dual-channel supply chain,and analyses the impact of the customer acceptance of the electronic channel on the manufacturer and retailers'pricing decisions,and finds that the price set by a centralized dual-channel supply chain is lower than the one set by a decentralized dual-channel supply chain,this shows that the system is inefficiency in a decentralized dual-channel supply chain.To achieve the dual-channel supply chain coordination,this paper proposes a contract the price discount strategy which is related with competitors for coordination of dual-channel supply chain.Under this price discount strategy,a transfer payment mechanism is designed to enable the manufacturer and retailers to achieve a win-win situation.

关 键 词：双渠道 供应链协调 渠道冲突 价格折扣 转移支付 

分 类 号：F274[经济管理—企业管理]