考虑消费者扶贫意识的供应链契约协调研究  

Research on Supply Chain Contract Coordination Considering Consumer Awareness of Poverty Alleviation

作　　者：杨森 钱吴永 YANG Sen;QIAN Wuyong(School of Business,Jiangnan University,Wuxi 214122,China)

机构地区：[1]江南大学商学院,江苏无锡214122

出　　处：《物流科技》2021年第8期125-131,共7页Logistics Sci-Tech

基　　金：教育部人文社会科学基金项目(18YJA6300088);江苏省软科学基金项目(BR2020070);中央高校基础研究基金项目(2019JDZD06)。

摘　　要：研究消费者具有扶贫偏好时,制造商与零售商做出扶贫努力的二级供应链,探究制造商向做出扶贫宣传投资的零售商提供不同的契约协调时供应链的均衡决策与协调状态。综合考虑制造商的扶贫水平、零售商的宣传水平以及价格等因素,分别从批发价契约、成本分担契约以及两部制契约视角进行分析,探究契约对供应链决策以及利润水平的影响。结果显示,两部制契约更接近集中决策下的供应链系统利润,成本分担契约不可以同时协调制造商与零售商,但两部制契约可以使得双方达到合作共赢,且使得供应链达到Pareto优化;政府、企业应努力提高消费者扶贫意识,以此来提高供应链的利润。This paper studies the two-level supply chain in which manufacturers and retailers make poverty alleviation efforts when consumers have poverty alleviation preference,and explores the equilibrium decision-making and coordination state of the supply chain when manufacturers provide different contract coordination to retailers who make poverty alleviation publicity investment.Considering the manufacturer's poverty alleviation level,retailer's propaganda level and price,this paper analyzes the contract from the perspective of wholesale price contract,cost sharing contract and two-part contract to explore the impact of contract on supply chain decision-making and profit level.The results show that the two-part contract is closer to the profit of the supply chain system under centralized decision-making,and the cost sharing contract can't coordinate the manufacturer and retailer at the same time,but the two-part contract can make both parties achieve win-win cooperation and make the supply chain achieve Pareto optimization.The government and enterprises should strive to improve the awareness of poverty alleviation of consumers,so as to improve the profits of the supply chain.

关 键 词：扶贫供应链 消费者扶贫意识 STACKELBERG博弈 契约协调 

分 类 号：F274[经济管理—企业管理]