横琴休闲体育旅游开发的现状与对策研究  

SWOT Analysis and Countermeasure Research of the Development of Leisure Sports Tourism in Hengqin Island

作　　者：陈权[1] CHEN Quan(Guangdong Vocational College of science and technology,Zhuhai 519090,China)

机构地区：[1]广东科学技术职业学院,广东珠海519090

出　　处：《广州体育学院学报》2021年第4期49-52,共4页Journal of Guangzhou Sport University

基　　金：珠海市2019—2020年度哲学社科规划课题(2019ZC188);广东省教育厅2020年度科研项目“粤港澳大湾区民俗体育旅游资源共享机制研究”(2020WTSCX174)。

摘　　要：国务院正式发布关于横琴国际休闲旅游岛建设方案的批复,原则同意《横琴国际休闲旅游岛建设方案》。面对这一历史性机遇的同时,横琴休闲体育产业也面临着前所未有的挑战。如何开发横琴的休闲体育旅游资源,满足迅速上升的旅游市场的需求,以适应其建设国际旅游岛的目标要求十分重要。分析当前横琴休闲体育旅游开发的现状,并在分析的基础上提出相应的对策建议,为横琴国际旅游岛建设所需的休闲体育旅游的发展战略提供参考建议。The State Council officially issued the reply to the Plan for the Construction of Hengqin International Leisure Tourism Island agreeing to the plan for the construction of Hengqin International Leisure Tourism Island.In the face of this historic opportunity,Hengqin leisure sports industry is also facing unprecedented challenges.How to develop the leisure sports tourism of Hengqin to meet the needs of the rapidly rising tourism market and requirements of building international tourism island is very important.This paper analyzes the current situation of Hengqin leisure sports tourism,and puts forward the corresponding countermeasures and measures.It also provides reference and suggestion for the development strategy of leisure sports tourism in the course of construction of Hengqin international tourism island.

关 键 词：国际休闲旅游岛 休闲体育 旅游资源 SWOT分析 对策 

分 类 号：G811.4[文化科学—体育学]