新媒体健康传播中的道德失范问题集要  

Moral Misconduct about the New Media Health Communication

作　　者：赵金萍[1] 戴晓晖[1] 刘云章[1] 陈晓阳[2] ZHAO Jin-ping;DAI Xiao-hui;LIU Yun-zhang;CHEN Xiao-yang(School of Marxism,Hebei Medical University,Shijiazhuang 050017,China;Qilu Hospital,Shandong University,Jinan 250012,China)

机构地区：[1]河北医科大学马克思主义学院,河北石家庄050017 [2]山东大学齐鲁医院,山东济南250012

出　　处：《唐山师范学院学报》2021年第4期116-118,共3页Journal of Tangshan Normal University

基　　金：教育部人文社会科学青年基金项目(18YJCZH259);河北省教育厅人文社会科学重点课题(SD191085);河北医科大学青年科技人才托举项目(TJSK202004);河北省省级研究生精品示范课程(KCJSX2020043);河北省教育厅人文社科重大课题攻关项目(ZD202111)。

摘　　要：主体泛化带来新媒体健康传播的去中心化乱局,传播导向功利化也正在侵蚀健康传播的公益本性。而道德自律不足和监管审查乏力,极易使公众逆向选择并损害其基本健康权益。这些问题会威胁新媒体健康传播价值与效能的发挥,影响公众健康素养的提升,甚至对社会产生其他不容忽视的危害。The extension of the main body has brought about the deconcentration chaos of new media health communication.At the same time,the public welfare nature of health communication has been eroded by the utilitarian orientation.Furthermore,insufficient moral self-discipline and weak regulation can easily due to an adverse selection,and harm the public’s basic health rights.These problems have already threatened the value and effectiveness of new media in health communication,also affected the improvement of public health literacy,and may even cause other harm to society,which cannot be ignored.

关 键 词：健康中国 新媒体 健康传播 生命伦理 

分 类 号：B824.5[哲学宗教—伦理学]