考虑互补产品的绿色供应链定价决策  

Pricing Decisions of Green Supply Chain with Complementary Products

作　　者：邵雪伟 戴道明[1] SHAO Xuewei;DAI Daoming(School of Management Science and Engineering,Anhui University of Finance and Economics,Bengbu 233030,China)

机构地区：[1]安徽财经大学管理科学与工程学院,安徽蚌埠233030

出　　处：《安徽工业大学学报（自然科学版）》2021年第3期346-353,共8页Journal of Anhui University of Technology（Natural Science）

基　　金：安徽省教育厅自然科学基金项目(KJ2019A0662);安徽财经大学研究生科研创新基金项目(ACYC2019217)。

摘　　要：以单制造商和单零售商组成的绿色供应链为背景,建立供应链集中式决策模型和分散式决策模型,比较分析两种模型下的定价决策;提出两部定价合同和Shapley值法分配合同两种协调机制,协调供应链成员收益分配,促进成员合作;采用Mathematica软件,仿真分析产品互补程度和消费者环保意识对各决策变量及供应链最优利润的影响,验证模型决策结果。结果表明:产品最优绿色度和最优价格与消费者环保意识成正比,与绿色投资成本成反比;供应链最优利润随消费者环保意识或产品间互补程度的增加而增加。两部定价合同和Shapley值法分配合同均可实现供应链协调,两部定价合同中,制造商降低批发价格促进双方达成合作提高供应链的整体效益;Shapley值法分配合同根据成员对供应链整体的边际贡献率对利益进行分配,提高供应链的整体效益。Taking the green supply chain composed of single manufacturer and single retailer as the background,the centralized decision-making model and decentralized decision-making model of supply chain were established,and the pricing decisions under the two models were compared and analyzed.Two coordination mechanisms,two-part tariff contract and distribution contract based on Shapley value,were proposed to coordinate the income distribution of supply chain members and promote their cooperation.Mathematica software was used to simulate and analyze the impact of product complementarity and consumer’s environmental awareness on the decision variables and the optimal profit of the supply chain,which verified the decision results of the model.The results show that the optimal product greenness of decentralized decision is the same as that of centralized decision,and it is directly proportional to the consumer’s environmental awareness and inversely proportional to the green investment cost;The optimal profit of supply chain increases with the increase of consumer’s environmental awareness or product complementarities.Two-part tariff contract and distribution contract based on Shapley value can achieve supply chain coordination.In the two-part tariff contract,manufactures promote cooperation between the two parties by reducing wholesale prices,which helps to improve the overall profits of the supply chain.The distribution contract based on Shapley value improves the overall profits of the supply chain by distributing the benefits according to the member’s marginal contribution rate to the whole supply chain.

关 键 词：互补产品 绿色供应链 两部定价合同 Shapley值法分配合同 

分 类 号：F274[经济管理—企业管理]