新兴市场企业出口战略对创新绩效的影响  

Impact of exporting strategy on innovation performance of emerging market enterprises

作　　者：熊名宁 汪涛[2,3] 吴光胜 Xiong Mingning;Wang Tao;Wu Guangsheng(School of Economics&Management,Changsha University of Science&Technology,Changsha 410114,Hunan,China;School of Economics and Management,Wuhan University,Wuhan 430072,Hubei,China;Research Center for Organizational Marketing of Wuhan University,Wuhan 430072,Hubei,China)

机构地区：[1]长沙理工大学经济与管理学院,湖南长沙410114 [2]武汉大学经济与管理学院,湖北武汉430072 [3]武汉大学组织营销研究中心,湖北武汉430072

出　　处：《科研管理》2021年第8期131-140,共10页Science Research Management

基　　金：国家自然科学基金重点项目:“全球化和网络化环境下的中国企业品牌国际化营销战略研究”(71532011,2016.01-2020.01)。

摘　　要：出口是最为普遍的国际化扩张战略,是促进新兴市场企业成长的重要路径。现有研究基于组织学习理论,检验了"出口学习"效应,但较少关注新兴市场企业出口学习结果的差异。本研究通过整合组织学习和注意力基础观理论,基于世界银行2008—2012年对东欧和中亚地区企业经营环境的调查数据,运用Tobit回归,审查了出口战略对创新绩效的影响,并检验了注意力结构化分布对出口学习的调节效应。研究发现:组织注意力的结构化分布,导致了新兴市场企业出口学习结果的异质性。具体而言:(1)新兴市场企业出口战略能够提升其产品和流程创新绩效;(2)国有所有制、财务冗余会提升出口战略对流程创新绩效的正向影响;网络营销能力会提升出口战略对产品创新绩效的正向影响。Exporting is the most common international expansion strategy and an important path to promote the growth of emerging market enterprises. Existing researches on the relationship between exporting and innovation based on the situation of developed countries. However, few studies focus on the effects of "learning-by-exporting(LBE)" in the developing countries. Due to the different level of industrial development, whether the conclusions of advanced economies can be directly applied to emerging economies is worthy to be discussed further. Thus, in this article, we focus on the heterogeneous relationship between exporting and innovation based on the emerging economies perspective. It not only provide theoretical reference, but also provide practical guidance for emerging market enterprises.The existing research on the impact of export strategies on innovation performance is relatively inadequate. On the one hand, the prior research pay more attention on the national or industrial level, yet little research focus on the firm level. The lack of research at the micro level may mislead the firm′s strategy in international practice. On the other hand, existing research focuses on the productivity. It has not test what kind of knowledge are the firms learned and how to learn in export markets. Meanwhile, previous studies pay less attention to the mechanism of exporting on production efficiency. Therefore, the question of why there are significant differences in the results of LBE is difficult to understand. Moreover, existing research implicit enterprises can automatically realize LBE by simply contact with external novel knowledge, thus neglecting the organization′s initiative in the learning process. The LBE effect is rooted in organizational learning theory: learning occurs requires the firm to consciously absorb new knowledge in exporting activities rather than from the exporting activity itself. Knowledge is a multi-dimensional concept, including product innovation and process innovation. Existing research also sh

关 键 词：出口战略 组织学习 注意力基础观 产品创新绩效 流程创新绩效 

分 类 号：F740.2[经济管理—国际贸易]