基于门槛模型的政治关联、技术创新对品牌价值的影响研究  

Research on the Influence of Political Connections and Technology Innovation on Brand Value Based on Threshold Model

作　　者：李园园 刘建华[2] 段珅 LI Yuan-yuan;LIU Jian-hua;DUAN Shen(School of Business Administration,Shanxi University of Finance and Economics,Taiyuan 030006;Business School,Nankai University,Tianjin 300071;School of Business,Renmin University of China,Beijin 100872)

机构地区：[1]山西财经大学工商管理学院,太原030006 [2]南开大学商学院,天津300071 [3]中国人民大学商学院,北京100872

出　　处：《软科学》2021年第8期134-138,共5页Soft Science

基　　金：国家自然科学基金重点项目(71832002);国家自然科学基金青年项目(71702017)。

摘　　要：基于门槛面板模型,探讨政治关联和技术创新对品牌价值影响的内在机理。结果显示:政治关联、技术创新、品牌价值三者之间存在着复杂的非线性关系。当以技术创新投入为门槛变量时,技术创新投入对品牌价值有着边际效率递减的促进作用;而以政治关联程度为门槛变量时,技术创新对品牌价值呈现先正后负的倒U型门槛效应。由此得到管理启示:企业制定资源分配决策时,要避免过高的创新投入,以保证其对品牌价值的促进效用最大化;同时,还应当把握与政府政治关联的尺度,发挥其对技术创新和品牌价值的双重促进作用。Based on the threshold panel data model,this paper explores the internal mechanism of the influence of political connections and technological innovation on brand value.Results show that there is a complicated nonlinear relationship between political connections,technological innovation and brand value.When the innovation investment is used as the threshold.It also finds out that the technological innovation investment has a marginal efficiency diminishing effect on the brand value.When the degree of political relevance it is found that technological innovation presents an inverted U-shaped threshold effect on brand value.It means that companies should avoid excessive investment in innovation when making resource allocation decisions in order to ensure its utility maximization problem on brand value.At the same time,it should also grasp the scale of the political relationship with the government,and enhance its dual role of promoting technological innovation and brand value.

关 键 词：政治关联 技术创新 品牌价值 

分 类 号：F272[经济管理—企业管理] F273.1[经济管理—国民经济]