中国跨国企业获取海外高绩效的构型研究——基于政治风险管控和整合战略的双重视角  

Research on the Path for Chinese Multinational Enterprises to Obtain High Performance in Overseas Markets:Based on the Perspective of Political Risk Control and Integration Strategy

作　　者：谢佩洪[1] XIE Pei-hong(School of Management,Shanghai University of International Business and Economics,Shanghai 201620,China)

机构地区：[1]上海对外经贸大学工商管理学院,上海201620

出　　处：《上海对外经贸大学学报》2021年第5期56-72,共17页Journal of Shanghai University of International Business and Economics

基　　金：国家社会科学基金项目“中国企业国际化过程中非市场战略与市场战略互动及整合研究”(项目编号:17BGL024)资助。

摘　　要：现有文献较少探讨非市场战略在跨国企业中扮演的重要作用,而且跨国企业在东道国实施非市场战略与市场战略整合的作用机制仍不明晰。基于政治风险管控和整合战略视角,本文选取沪深两市A股上市并在2010年发生对外直接投资的26家制造业企业作为研究对象,将样本区分为国有企业和民营企业,探索政治风险高发背景下整合战略对企业海外绩效的影响。本文采用模糊集定性比较分析方法(fsQCA)探究中国跨国企业在不同东道国实施整合战略的复杂机理,获取制造业上市公司提升海外绩效的不同构型。研究结果表明:(1)不论国有企业还是民营企业,高政治风险还是低政治风险,整合战略在政治风险与企业绩效作用过程中都具有正向作用;(2)随着东道国政治风险的提高,战略整合时非市场战略的实施由“积极型”向“消极型”转变,差异化战略由“消极型”向“积极型”转变。这一结论可为中国企业国际化整合战略的制定与实施提供理论依据和实践启示。The importance of non-market strategy in internationalization research literature is ignored.The mechanism of the integration of non-market strategy and market strategy by multinational enterprises in host countries is still unclear.Based on integrated perspective,this article selects 26 manufacturing listed companies in Shanghai and Shenzhen stock market and occurred foreign direct investment in 2010 as research objects,and hopes to further study whether there are differences between state-owned enterprises and private enterprises.This research used the method of fuzzy-set comparative analysis to explore the implement and integrate complex process of non-market strategy and market strategy in different host countries,and obtain different ways to enhance their overseas performance.The results show:(1)The integration of market and non-market strategy have a positive impact on firm overseas performance;(2)With the improvement of host country's political risk,the implementation of non-market strategy is changed from“active”to“passive”,and market strategy is transfer from“passive”to“active”.The conclusion provides theoretical basis and practical enlightenment for the internationalization of Chinese corporations.

关 键 词：跨国企业 政治风险 非市场战略 整合战略 海外绩效 

分 类 号：F272[经济管理—企业管理]