浅析《汽车市场营销》课程中的思政元素及应用策略  

Analysis on the Ideological and Political Elements and Application Strategies in the Course of“Automobile Marketing”

作　　者：王昭 何文锋[1] Wang Zhao;He Wenfeng

机构地区：[1]咸阳职业技术学院,陕西省咸阳市712000

出　　处：《时代汽车》2021年第17期46-47,共2页Auto Time

摘　　要：在互联网时代下及新课改背景之下,汽车市场营销课程也要融入思政元素。在汽车营销课程纳入思政元素,在学校中不仅要教书育人,还需要培养学生高尚的品德,在汽车营销过程中也融入创新服务、责任、团队合作的多种思政元素,将思政与营销课程讲解相结合,首先教师要提高自己的思政水平,还有深度挖掘市场营销课程中的思政元素,不断创新教学方法,将汽车营销课程与思政课程相融合,来培育高尚品德人才,并且实现全方位育人的目标,为国家培育德才兼备的优秀人才。In the Internet age and the background of the new curriculum reform,automotive marketing courses should also incorporate ideological and political elements into the automotive marketing curriculum.In schools,it is not only necessary to teach and educate people,but also to cultivate students'noble morals.In the automotive marketing process,a variety of ideological and political elements such as innovative services,responsibilities,and teamwork are also incorporated to integrate ideological and political elements.Combining with the marketing course explanation,teachers must first improve their ideological and political level,and excavate the ideological and political elements in marketing courses,and continuously innovate teaching methods,and integrate automobile marketing courses with ideological and political courses to cultivate noble morality,so as to achieve the goal of all-round education,and cultivate outstanding talents with both ability and political integrity for the country.

关 键 词：思政元素 课程 营销专业 

分 类 号：G63[文化科学—教育学]