食物设计视域下食物传播现象研究——以社交平台为例  

FOOD TRANSMISSION PHENOMENON RESEARCH BASED ON FOOD DESIGN FIELD OF VISION—— TAKE SOCIAL PLATFORMS AS AN EXAMPLE

作　　者：杨旻蓉 何颂飞[1] ANG MINRONG;HE SONGFEI

机构地区：[1]北京服装学院

出　　处：《设计》2021年第17期36-38,共3页Design

摘　　要：探究社交平台中的食物传播现象对食物设计未来发展趋势所提供的启示。从传播现象的社会动因入手,结合食物设计跨学科的研究方法,通过对于社交、传播、文化的多维度分析进行深入研究。食物设计在未来发展道路中,要重视建立符号品牌加强信息传达,且引导线下活动重视身体感受,才能在社交平台中构建食物传播的良性生态,便于用户通过食物传播在线上社交活动中进行印象管理。This paper explores the inspiration of future development trend of food design,which is concluded from food communication phenomenon on social platforms.Proceeding from the social motivation of spread phenomenon,meanwhile,combining with the interdisciplinary research methods of food design,this paper makes an in-depth study through the multi-dimensional analysis of social intercourse,communication and culture.In the future development process of food design,we should focus on building up brand symbols to strengthen the transmission of information,and lead offline activities to pay attention to physical experience.Only in this way can we build a benign ecology of food communication on social platforms,which is convenient for users to do impression management in online social activities through food communication.

关 键 词：食物设计 食物传播 社交平台 印象管理 符号 

分 类 号：TB472[一般工业技术—工业设计]