迈向实质主义的驰名商标保护——基于驰名商标保护国际对接的考量  

Towards Substantive Protection of Well-known Trademarks:Based on the Consideration of International Protection of Well-known Trademark

作　　者：曾涛 ZENG Tao(School of Intellectual Property,East China University of Political Science and Law,Shanghai 200042,China)

机构地区：[1]华东政法大学知识产权学院,上海200042

出　　处：《徐州工程学院学报（社会科学版）》2021年第4期80-86,共7页Journal of Xuzhou Institute of Technology：Social Sciences Edition

摘　　要：我国对未注册驰名商标的保护理论还是以“混淆主义”为主流,未注册驰名商标保护的理论基础尚难突破“混淆主义”的约束,在保护范围、保护标准、保护强度、保护方式等问题上还存在诸多的不确定性。商标权保护的地域性在当今经济全球化的背景之下已经频频遭遇挑战,在未注册驰名商标的保护问题上,适时突破商标权的地域性既需要在法律制度的设计上进行重新考量,也需要重新审视商标权产生的权利基础,对未注册驰名商标给予与注册的驰名商标有条件的同等保护。The protection of unregistered well-known trademarks in China is mainly obfuscated due to the lack of theoretical basis to break through the constraints and uncertainties in the terms of protection scope,protection standards,protection intensity,protection methods etc..Under the background of economic globalization,the regionalism of trademark right protection has been challenged frequently,which needs to be reconsidered not only in the design of legal system,but also needs to re-examine the right basis of trademark right,so as to grant unregistered well-known trademarks the same conditional protection as registered well-known trademarks.

关 键 词：未注册驰名商标 地域性 实质主义 

分 类 号：D923[政治法律—民商法学]