中小企业内部沟通存在的问题与对策研究  

Research on the Problems and Countermeasures of Internal Communication in Small and Medium-sized Enterprises

作　　者：刘静斐[1] 谷禹[1] 熊英 于自涵 李薇薇 LIU Jingfei;GU Yu;XIONG Ying;YU Zihan;LI Weiwei(State Grid Beijing Electric Power Company;State Grid Beijing Electric Power Company Materials Branch)

机构地区：[1]国网北京市电力公司 [2]国网北京市电力公司物资分公司

出　　处：《中国商论》2021年第18期143-145,共3页China Journal of Commerce

基　　金：《国网北京市电力公司供应链运营中心运营体系设计》资助

摘　　要：内部沟通是公司提高管理效率的重要基础,但在如今信息变更的快节奏市场中,如何有效地沟通往往被中小企业所忽视,致使内部沟通效率低下。本文结合相关沟通理论,从内部沟通方式出发,以D公司为例,基于鱼骨图分析其现有内部沟通存在的问题,并从培训、组织结构、反馈机制、非正式沟通等角度提出解决对策,以保证中小企业内部沟通信息能有效传递,从而提高沟通效率。Internal communication is an important basis for companies to improve management efficiency.However,how to effectively communicate to fit in with today’s fast-paced market information changes is often ignored by small and medium-sized enterprises,resulting in low internal communication efficiency.Reviewing the relevant communication theories,the paper starts from the internal communication ways,and analyses the company D’s existing internal communication problems based on the Fishbone Diagram.At last,solutions are put forward from the perspective of training,organization structure,feedback mechanism and informal communication to ensure small and medium-sized enterprises transmit internal communication information effectively and improve their communication efficiency.

关 键 词：内部沟通 沟通方式 鱼骨图 组织结构 非正式沟通 

分 类 号：F279.23[经济管理—企业管理]