“一带一路”倡议下企业市场营销的创新性思考  

Greative Thinking of Enterprise Marketing Under“One Belt,One Road”Initiatives

作　　者：潘璠 PAN Fan

机构地区：[1]安徽冶金科技职业学院经济管理系,安徽马鞍山243041

出　　处：《安徽冶金科技职业学院学报》2021年第3期92-94,共3页Journal of Anhui Vocational College of Metallurgy and Technology

摘　　要：基于对“一带一路”倡议的认识,对“一带一路”倡议下企业市场营销发生的新变化及企业市场营销的意义进行了概述,并总结了此倡议下我国企业市场营销中存在的问题,从而提出了创新企业市场营销的对策。Based on the understanding of“One Belt,One Road”initiatives,this paper outlines the new changes of enterprise marketing and the significance of enterprise marketing under“One Belt,One Road”initiatives,and summarizes the problems of enterprise marketing in China under this initiatives.We also summarize the problems in China's corporate marketing under this initiatives,and propose countermeasures for innovative corporate marketing.

关 键 词：“一带一路”倡议 企业 市场营销 

分 类 号：F274[经济管理—企业管理]